The fifth CHFE Furniture Exposition, hosted by China Light Industry Federation and Ningbo Municipal Government and undertaken by Ningbo Jiang Dong District Government, Ningbo Municipal Construction Commission and Ningbo Municipal Association of Science and Technology, is to open in Ningbo International Conference and Exhibition Center from July 6 to July 9. The furniture expo has the following features. The first, large scale pioneering furniture expo of the CHFE. It will have exhibition area as large as 20,000 sq.m with 1000 exhibition booths. The exhibits cover all products of furniture industry, including kitchenware, household textile and cloth works, floor boards, fittings and household decorating materials. The furniture expo, as a major part of the CHFE, is the first exhibition held in summer, and the largest furniture show in Zhe Jiang Province. The second, an expo of famous brand products. A summer exhibition as it is, the furniture expo is a great attraction for furniture makers. All the exhibition stalls had been ordered up one month ago by about 300 famous brands from mainland China and HK. The third, a would-be cradle of brand furniture. As an exposition for large members of mainstay products of large enterprises, the furniture expo is also platform for new brand products and the products of those middle and small enterprises to enter the market of Ningbo and Zhe Jiang. Therefore, this regional influential exposition is a great attraction for many growing enterprises and those that hope to reenter Ningbo market. The forth, a link of furniture manufactures and consumers. Different from some exposition that favor exhibition more than business, the furniture exposition has made great efforts to attract the large furniture consuming provinces and furniture export bases, so as to promote the brand management of the products from production bases. The purpose is to link the production bases in Zhujiang River Delta, the Changjiang River Delta and Northeast China and to offer a channel for the manufactures and investors. The fifth, promotion of permanent furniture exhibition. This year, Ningbo New Century Furniture market rented an exhibition hall of over 1000 sq.m to promote the brand of the market. The sixth, common people will be the focus of the expo. Following the motto of “guiding production and consumption, creating fortune and building brands”, the furniture expo will, for the first time, have a forum of Housing, where furniture professionals will give lectures to furniture consumers. The forum will be held at 2:30, July 7,2007 in Ningbo International Conference and Exhibition Center for those people to learn how to buy furniture. For the convenience of the visitors to the expo, as a usual practice, free buses will be offered between Ningbo International Conference and Exhibition Center and Hy-mall, Phoenix Theater, and Hoyodo Supermarket.