On a recent day, when a fully occupied tour bus arrived the East Gate of Shi Pu fishing village, what’s surprising was the disappearance of the aggressive hotel representatives fighting for customers. Instead, all the hotels followed their assigned duty, registering the visitors and carrying their luggage with complete order. According to Ms. Yuxi, the owner of the hotel “Chen Lao Da”, the businesses here started a cooperate system. These days, the Co-op is a popular new form of marketing tool in Xiangshan area tourism.