Audi City Exhibition Hall, the first in Ningbo and sixth in the world, recently opened in Xiaying, Ningbo. This indicates that Ningbo is one of the six cities in the world that can enjoy the newest services of Audi in terms of the exhibition, sales, repair, and second-hand exchanges.
The city exhibition hall is different from the 4S shop, for it integrates services in exhibition, new product release, sales, customer service and second-hand exchanges, and it is the highest form of exhibition, sales and services of international famous brand automobiles.
Why Audi chose Ningbo to set up its first city exhibition hall in Asia? Zhang Xiaojun, General Manager of Audi Business Department of FAW-VOLKSWAGEN AUTOMOTIVE CO. LTD. answered, China is Audi’s second largest market in the world, and in China, the market in Ningbo is very prosperous, and the people have very strong buying power. He said, Ningbo has 13000 Audis and the sales is listed in the first ten in China.
Audi is not the only case. Many world famous automobiles are interested in the market potential of Ningbo. BMW, Benz, Volvo, and Lexus have opened 4S shops in Ningbo. Now, Ningbo car buyers do not have to go to Shanghai or Hangzhou to buy world famous cars. Statistics show that Ningbo has now over 130 car 4S shops, and the consumption of cars covers over 40% of the retail aggregate of social consumer goods.