QA: We know that SkySea is the first domestic cruise line in China. Why you choose China and SkySea?
天海邮轮是中国首家本土邮轮公司。请问您为何选择中国，选择天海？
Ken Muskat: In recent years, the cruise market in China has developed rapidly, and the demand of Chinese citizens for cruise trip has been increasing. While the business services of related industries are still lagging behind the pace of development. Personally, I have more than 20 years of cruise related business experience. When I was invited to serve as CEO of SkySea, I feel very excited to face some new challenges in my life.
这几年中国的邮轮市场发展迅速，中国公民对邮轮的需求日益增长，但相关行业的商业服务配套仍落后于发展的脚步。于我个人而言，我有20多年邮轮相关从业经历，当被邀请担任CEO，能面对新挑战让我兴奋。
QB: Ningbo is very close to Shanghai and Zhoushan. What are the plans for SkySea to promote brand and lines in Ningbo and attract more than 7 million Ningbo citizens living on the sea to make a cruise trip with SkySea Golden Era.
宁波离上海和舟山很近。天海打算如何在宁波推广品牌和线路，吸引700万宁波市民与SkySea GE进行一次邮轮之旅？
Ken Muskat: That’s a good question. I had quite a lot of trips between Miami and Orlando, and had great fun during these trips. Because there are many cruise ships in both cities, we can sail with various ships.
Now, we are working hard to develop the Ningbo market. We will tell the local people through a variety of channels that SkySea Golden Era is a great cruise ship. Passengers can get a unique experience on SkySea Golden Era. Whether they want to go to Shanghai or Zhoushan, or even anywhere else, their cruise trip demands can be met by choosing SkySea.
这是一个非常好的问题。我在美国迈阿密与奥兰多两个城市间有过很多次旅行，这些旅行都非常有趣，因为有许多邮轮在两个城市，我们可以尝试不同的邮轮。
现在，我们正在努力开发宁波市场。我们将通过多种渠道告诉当地市民，我们的天海邮轮很棒，可以在天海邮轮得到别致体验。无论他们想去上海还是舟山，甚至是其他地方，都可以满足他们乘坐邮轮的需求。
QC: What are the strengths and advantages of SkySea Cruise Line?
天海集团的特长和优势在哪？
Ken Muskat:Ken Muskat: Speaking of strengths and advantages, many people will discuss the scale and the new and old factor of the cruise. But what I want to talk about is the charm of the medium size cruise ship. The services we offered are those large cruise ships couldn’t do, such as diverse diets, customized entertainment, etc. Especially in the field of MICE, we are the leader of the industry. SkySea Golden Era’s capacity is about 2000 passengers, which means whether large conferences or exhibitions and are all very appropriate. We try to help customers to customize their most wanted effect in the software from the arrangement of the activities, site layout and any other requirements. China Lodging Group, Wuliangye group and other large companies are our partners.
谈到特长与优势，很多人会讨论邮轮的规模和新旧程度，但我想说的是天海中等规模邮轮的魅力所在。我们提供的服务是大规模邮轮无法做到的，比如在多样化饮食，定制化娱乐活动方面等等。尤其在MICE领域，我们是业内的领头羊，天海将规模定在2000人左右，无论是大型会议、展会等都是很合适的。我们用心在软件上帮助客户定制到他们最想要的效果，从活动安排，场地布置等任何要求都能满足，华住集团、五粮液集团等大型公司是我们的合作伙伴。
QD：What is your view on China cruise industry? What is the next step of SkySea?
如何看待中国邮轮产业？下一步天海将如何做？
Ken Muskat: China cruise industry has developed rapidly in the past ten years, people gradually change their ideas which they regard cruise trip as a way of vacation, not just a means of transportation. On the SkySea, we cooperate with travel agencies and train them how to do the business and expand the market. We let customers, travel agencies understand the cruise industry and the advantages of SkySea, so that more people will come to have a cruise trip. On SkySea’s self-upgrading, our efforts in the details. Such as the Wi-Fi speed has increased by ten times, the cooperation Neo Bear to build new children's room and children's play facilities and the seasonal changeable menu. In addition, as a Chinese local brand, we also aim at the international. We should make SkySea as a global brand, let the United States and other countries come to know SkySea.
中国邮轮产业在近十年发展迅速，人们渐渐转换观念，将邮轮当作一种度假方式，而不仅仅是一种交通工具。就天海而言，我们与旅行社合作，培训他们如何做业务，拓展市场，让顾客、旅行社了解邮轮产业，了解天海的优势，让更多的人来体验尝试。在提升自我方面，我们在细节上努力，比如Wi-Fi十倍提速，与小熊尼奥合作推出新的儿童客房与儿童玩乐设施，根据四季五感二十四节气更新菜单等等。此外，作为中国品牌，我们同时将目光瞄准国际，要将天海打造成全球化的品牌，让美国等其他国家了解天海。
【新闻多一点】
Ken Muskat was appointed Chief Executive Officer of SkySea Cruise Line in January, 2017 and is responsible for the daily management of the company. Ken has had more than 20 years’ experience working in the cruise industry, most recently serving as Chairman of the CLIA Trade Relations Committee, and holding various senior leadership roles in Sales, Marketing, Hotel Operations, Onboard Revenue and Call Center Operations with MSC Cruises and Royal Caribbean International.
Since assuming the CEO role at SkySea Cruise Line, the brand has been firmly positioned as the smart contemporary cruise line most preferred by Chinese travelers wanting a cruise vacation experience that offers the best East-Meets-West product design; innovative and unique onboard and shore side experiences; the leader for MICE business and theme cruises and recognized for its high quality food and service standards. Ken has also led the efforts to expand the brand’s vacation offerings with cruises operating from home ports include but not limited Shanghai, Shenzhen, Xiamen and Keelung.
Ken Muskat(莫付生)先生于2017年1月加入天海邮轮，担任首席执行官，负责公司日常运营管理。Ken Muskat先生拥有超过20年邮轮行业从业经验，来华履新前，曾任美国国际邮轮协会贸易关系委员会主席，还曾先后在皇家加勒比游轮与MSC地中海邮轮担任领导销售、市场营销、酒店运营、船上收入与呼叫中心等业务领域的高级管理职务。
自Ken Muskat担任首席执行官以来，天海邮轮以“轻奢”为品牌定位，致力于打造中国人首选的国际邮轮品牌，为宾客提供中西合璧的产品设计，带来无与伦比的船上、岸上度假体验。Ken带领下的天海邮轮，以其丰富的邮轮会奖经验，精彩的船上主题活动，舌尖上的美食餐饮，以及英伦管家式的五星服务驰名业界，并进一步拓展了客源市场，运营航次包括但不限于上海、深圳、厦门、基隆等母港。
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